For ambitious young entrepreneurs, understanding the financial basics is essential before you launch your first business venture.

You may have heard of the concept of “startup capital”, but what does this mean exactly? Let’s dive into the definition so you can start working on your dream project.

What is Startup Capital?

Startup capital, also known as startup funding, simply refers to the money needed to start a new business. It can include:

  • The initial investment needed to start operations
  • Money for ongoing business expenses before the business turns a profit

This money is essentially a cushion to help startups weather the initial challenges of being in business. With this foundation of funding, they can evolve their products and services and establish a strong foothold in the marketplace. 

3 Ways To Fund Your Startup

There are several ways to fund your startup company, but here are the three basic avenues. Let’s jump into the pros and cons of each.

Business Loans

This is a very common method of business funding. It simply refers to any money you borrow from a bank or other financial institution to start your business. 


  • Business loans come with a structured repayment plan, so there are no surprises
  • You retain full ownership of your business, as opposed to giving up a stake to investors


  • There’s the pressure of repayment with interest, which can be burdensome if your startup faces financial hurdles.
  • Many loans require collateral, which means if the business fails, you might lose personal or business assets.


Investor funding involves securing capital from individuals or entities (investors) willing to invest in a startup in exchange for equity (ownership) or a promise of return.


  • Investors can often provide substantial sums, facilitating faster growth.
  • Many investors bring with them industry knowledge and valuable connections.


  • In return for their investment, you’ll typically give away a portion of your company, which can impact your control over decisions.
  • Investors seek returns and might push for strategies or decisions you don’t align with.


Also known as bootstrapping, self-funding refers to financing your startup from your personal savings or through revenues generated by the business itself.


  • Self-funding ensures you retain full ownership and decision-making power.
  • You’re not answerable to lenders or external stakeholders.


  • You’re restricted by your personal savings or assets.
  • If the startup doesn’t succeed, your personal financial health could be jeopardized.